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Old 05-20-2009, 01:31 PM   #1
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Default Brugal Extra Viejo now in the USA

Press Release Source: Shaw-Ross International Importers
Rum's The Word: Introducing Brugal Extra Viejo Rum

The Dominican Republic’s Best Kept Secret Now Available in the US

* On Tuesday May 19, 2009, 2:36 pm EDT

MIRAMAR, Fla.--(BUSINESS WIRE)--For the first time ever, the exceptionally smooth Brugal Extra Viejo Rum is now available in the US. The launch rounds out a world-class collection of rums from the Brugal family, just in time for Father’s Day and gift-giving for the discerning dad.

Created in the Dominican Republic by Don Andres Brugal in 1888, Brugal is the largest-selling rum brand in the Dominican Republic and among the top five rum brands in the world.

“For years, Brugal enthusiasts have asked us to make Extra Viejo available within the US,” said Gustavo Ortega, Brugal’s Maestro Ronero, or Rum Master, and 5th generation descendant of Don Andres Brugal. “We are pleased to meet our consumer demands.”

In his book “Kindred Spirits,” leading US Spirits authority Paul Pacult referred to Brugal Extra Viejo as “stunning...all the sensory delights promised in the color and nose are fulfilled in a balanced stately manner.”

Extra Viejo, meaning extra old, is a sophisticated and elegant rum. A blend of older reserves, it commands attention with its mesmerizing, dark crystallized amber appearance and mouth-watering bouquet of raisins, toasted oak and pipe tobacco notes. Its textured, seemingly weightless body delivers long-lasting flavors that include French roast coffee, warm toffee, hot cocoa and hints of nutmeg and anise. Ideally, Brugal Extra Viejo Rum should be sipped straight or on the rocks.

Well-known for its characteristic smoothness, the super-premium Brugal Extra Viejo has been widely sought by American consumers, who previously could only buy this prized rum in the Dominican Republic. Brugal Extra Viejo is available in select restaurants, bars and retail outlets nationwide, beginning this month. The suggested retail price for the 750 ml size is $24.99.

In addition to Extra Viejo, the array of Brugal rums includes Brugal Aсejo, Brugal Gold and Brugal White, all distilled and aged to this day under the care and supervision of the Brugal Family.

About Shaw-Ross International Importers:

Established in 1970, Shaw-Ross International Importers (www.shaw-ross.com) represents the world’s finest wine and spirit brands in the U.S. market. In a world of constant change and consolidation, Shaw-Ross is uniquely positioned to take advantage of the increasing interest in comprehensive, high quality wines and spirits.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/...8963〈=en

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5968963
Contact:

Squeakywheel Promotions
Karen Hertz, 914-393-6971
karen@squeakywheelpromotions.com
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