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Old 04-09-2008, 09:55 AM   #1
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Default A change for Ron Barcelo?

While searching for some info on Ron Barcelo I was surprised to find the company is now known as DuBar y Co., with no mention of the Barcelo Brand of rum. They are showing a line of rum called "Columbus". And a product I had never heard of called "Black Label", which is a blend of rum and malt whisky....Yikes!
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Old 04-09-2008, 11:01 AM   #2
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It is interesting that the copyright on that website is 2007. Products lwith names like Black Label and Jack Walker have been around for years in the islands. Though they sound familiar, they aren't exported and are blended and marketed to the emerging affluent class of young drinkers who are looking to be seen as having a more mature taste.

Taking advantage of protective trademark laws for local producers, most of these products are molasses based alcohol blended with a lesser amount of imported or domestic spirit or spirit flavoring. These blended products are sold as whisky, tequila, brandy and a host of other spirits.

In some cases, there has been legal action brought against the bottlers but since these products aren't exported they generally continue to be sold in the local market. It should be noted that as exports from these countries increase the number of what could be considered knockoff products decreases. Hey buddy, wanna buy a Rolez, cheap?
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Old 08-13-2008, 08:10 PM   #3
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For some reason whiskies of any discription are huge in the DR. My biggest customer is a Domincan who has four stores currently. He buys more whisky than any other customer and it's not even close. This applies to a lot of Latin countries, go to Venezuela and see all the billboards for whisky. In the DR the import duty structure has now been changed to try and support local rum producers. However a lot of the rum producers have some sort of whisky in thier portfolios. It seems so strange that a country with so many fine rums sells so much whisky!!
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Old 08-13-2008, 10:24 PM   #4
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Though they sound familiar, they aren't exported and are blended and marketed to the emerging affluent class of young drinkers who are looking to be seen as having a more mature taste.


I think Ed nailed it there.
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Old 08-14-2008, 10:10 AM   #5
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We see the whisk(e)y phenomena here in South Florida as well. We are the number one market in the world for Johnny Walker Black. Class distinction is a big factor in Latin countries. Everyone drinks rum, so those that believe they're in the privileged class, distinguish themselves by drinking fine whiskies and Scotch. Venezuela is the number two market for JW Black.

It's a serious challenge to get Latins in South Florida to appreciate the finest rums, except from their own country, of course.
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Old 08-14-2008, 12:56 PM   #6
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In Philadelphia...

...the largest liquor-based event is Whiskey Fest in November. Every year it gets bigger and bigger. Tickets become more and more expensive and harder and harder to get. The PLCB funds these events pushing a lot of money into the whiskey industry. Sure, there are always a few rums in attendance, but itd be nice to see that support to rums in our lonely land-locked state.
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Old 10-31-2008, 11:58 AM   #7
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Totally agree with Robert here in the Dominican Republic itґs a distintion drink whisky, because here only Barcelo Imperial itґs easy to find, and thatґs is recently cause Cerveceria Nacional Domincana agree for the distribution.
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Old 10-31-2008, 12:03 PM   #8
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Someone told me the other day that vodka sales in Barbados are very close to outstripping local rum. Absolut is the cool product to be seen with. Rum's your Dad's drink and what teenager doesn't try and put as much distance as possible between what they do and what their parents do/did.

*shudder*
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Old 11-01-2008, 03:39 PM   #9
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Quote:
Originally Posted by Paulipbartender View Post
Someone told me the other day that vodka sales in Barbados are very close to outstripping local rum. Absolut is the cool product to be seen with. Rum's your Dad's drink and what teenager doesn't try and put as much distance as possible between what they do and what their parents do/did.
yes, in theory, college kids should be discovering cachaзa as their own unique spirit that's accessible, affordable and most importantly -- one that their parents have never heard of. The first company to figure this out and deliver good, inexpensive cachзa to the under-30 market in the US could make a fortune when Spring Break comes around.
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Old 11-01-2008, 08:52 PM   #10
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Quote:
Originally Posted by RobertBurr View Post
yes, in theory, college kids should be discovering cachaзa as their own unique spirit that's accessible, affordable and most importantly -- one that their parents have never heard of. The first company to figure this out and deliver good, inexpensive cachзa to the under-30 market in the US could make a fortune when Spring Break comes around.
Robert, don't you think that cachaca's strong flavor limits the bandwidth of its mixibility? I think that the caipirihnia's window to be the "next mojito" has closed. The mojito is still hanging on. The young crowd, looking for the next phenom potion, generally latches on to a "shots" liqueur like Jagermeister (huge female following during the height of popularity), a shots and signature drink spirit like tequila/magarita, or a shots and multi-mixable like vodka. Cachaca lacks the shots-ablity, IMO. Tequila suffers from the same handicap regarding strong taste and limited mixibilty, but is bolstered by the ritual of the salt/lime/body-shot. Yes, the ritual of making the caipirihnia is admittably attractive to youngsters, that is, until they have to go out and buy fresh limes. The JW Black does have an "on the rocks" accessability which is kind of like a shot. And, I'll bet that the sales of it by the bottle, or by the drink, is largely by men. Liquor empires gamble millions each year on the next Hypnotiq for the women and gamble on marketing exclusivity to men. I could be wrong.
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