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Old 05-20-2009, 08:46 PM   #1
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Default Barcelу Rum Reinvents Itself, “raising The Bar” And Letting Everyone Know About It

(Miami, FL) May 19, 2009— The standard for rum drinkers is about to be raised as Barcelу Rum is ready to show the U.S. market what Europeans has been raving about for years. Ron Barcelу is taking aggressive steps to expose their brand to North America armed with a new bottle design, tag line, and the retaining of Creativas Group Public Relations which is based in South Florida.

Ron Barcelу (with the help of Creativas Group Public Relations) is planning out a series of events featuring Barcelу’s line of superior rums. These Barcelу events will be carefully planned to cater to guests who truly enjoy this palate pleasing Caribbean spirit called Rum. Rum lovers will rejoice as these events will feature cigars, music, art, and of course the Barcelу company which has a history as rich as their award winning spirits.

Barcelу & Co. was created by two Spaniards Julian and Andres Barcelу in 1929. Upon arriving to the Dominican Republic they opened the Barcelу & co. distillery with the goal of producing high quality rum. Their operation was kept small as they were careful not to compromise the quality of the product. By producing smaller batches they were able to achieve better quality control which has earned them their place as one of the best rum producers in the world. In the year 2000 Barcelу and a group of Spanish entrepreneurs created Barcelу International, S.A. with the purpose of opening new markets to the company. Our Master distiller still produced Barcelу Rum in the Dominican Republic with the same care and attention as eighty years ago.

Barcelу Rum boasts a line of five quality rums to cater to any occasion. The light and crystal clean Ron Barcelу’ Blanco age one year in oak barrels is perfect for mixing cocktails and most directly takes you back to the sugar canes of the Caribbean. Ron Barcelу Dorado is aged a minimum of 18 months in oak barrels, boasts a golden hue, and is mostly mixed to obtain your cocktail of choice. Ron Barcelу Aсejo is considered a “Superior Blend” from a select group of premium aged rums and aged for four years in American Oak barrels. This Rum is enjoyed straight or mixed wisely.

Ron Barcelу GRAN ANEJO is Amber colored, with golden hues and aromas of citrus and peach and woods, it is the product of a careful blend of rums naturally aged for over four years in American oak barrels. These four rums put forth by Barcelу were the staple of the company for many years. These quality rums inspired rum enthusiasts while collecting countless awards and medals the world over. With an already superior line up Ron Barcelу had one more surprised up its sleeve when in 1980 they introduced rum that set a new standard, Ron Barcelу Imperial.

Ron Barcelу Imperial’s coup d'йtat on the rum world is well known as it attained the title of the “World’s Best Rum” after attaining a staggering 97 points out of 100, this being one of the highest scores in the history of the prestigious Beverage Testing Institute of Chicago. Such quality isn’t easily attained. Barcelу Imperial is processed in one of the most modern distilling plants in the region. Perfection comes from using molasses from the finest sugarcane in the Caribbean and naturally aging for eight years in Kentucky oak barrels once used to age bourbon. The rest of the recipe is a long held secret by the Barcelу family which adds to the mythical story of this superior rum. How it is made is one thing but the real pleasure starts when one sits back and sips on this world class spirit which is truly fit for the rum connoisseur.

With a great set of products and an amazing team of professionals pushing the brand all over the US, Barcelу is more and more visible lately. Recently, hundreds of rum lovers flooded an array of events celebrating the “Rum Renaissance” including the main one held at the Shore Club on South Beach this past May 16th. The event, which showcased some of the world’s finest rums, featured a wonderful mix of professionals, experts, rum enthusiasts, members of the trade and the spirits media. Barcelу was present at the event with models sampling the featured specialty drinks concocted by local Miami “mixologist” Elvis Rodriguez. Presented by the event was a huge success for organizers and for Barcelу as a brand.

When asked about the direction of Barcelу in the near future, Alex Mejido, vice president of Blend Wine & Spirits stated: “We are so excited about all the great new initiatives we will be implementing in the further to grow the awareness and loyalty to Barcelу. With changes in the times, consumers and marketplace, come changes in the way that we do things to promote our brand.”
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Old 06-08-2009, 07:36 PM   #2
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I've loved Barcelу rums for many years and welcome the new packaging though I'm a little nostalgic for the bottle I'm held close to my glass for a long time. The good news is that as far as I can tell the rum hasn't been diminished with the new packaging.
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Old 06-08-2009, 07:45 PM   #3
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Barcelo is one of the few brands from outside Puerto Rico to have a toehold here.

Their line-up shows a well thought out progression of quality in my opinion.

The two they entered in the recent San Juan "Taste of Rum" Festival judging (Gran Anejo and Imperial) showed very well.

It's nice to see them making an effort to expand the brand.
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Old 06-09-2009, 01:05 AM   #4
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I recently purchased a bottle of the Imperial at HiTime and I really like the current bottle which I think is unique, although the labelling could be improved a bit. Hopefully this new marketing campaign doesn't result in a significant increase in the price.
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Old 06-09-2009, 06:33 AM   #5
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Having lived in Spain for a while I've been enjoying Ron Barcelу for some years but - and there's always a "but" - I must say that I do prefer the old-style bottle/label designs for the Aсejo.

Also, I don't think the Gran Aсejo really adds anything to the line-up. Anybody disagree?

I have two bottles of the Imperial tucked away for future consumption which I'm looking forward to testing out alongside some of the real greats of the rum world!
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Old 06-09-2009, 08:43 AM   #6
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Originally Posted by gatomalo View Post
Also, I don't think the Gran Aсejo really adds anything to the line-up. Anybody disagree?
I think you're right. When I think about having a glass of Barcelo it is usually the Aсejo or Imperial I think about. The Gran Aсejo tends to get lost in the shuffle. Not sure whether to mix it or to sip it. Decisions, decisions!!
The Aсejo was one of the rums that started this whole love affair with rum off for me. I too have an affection for the old bottle, but the new bottles are darn good, especially the 375ml's.
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Old 06-09-2009, 10:39 AM   #7
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the misses says that the imperial bottle looks like a big flask, unfortunatly she still wouldn't let me use it as a "nippy bottle" at her company holiday party.
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Old 11-05-2009, 08:10 PM   #8
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Save the water... Drink rum
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Old 11-05-2009, 10:20 PM   #9
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Gecko I thinK she wants to use it as a vase. She went wild for this rum and that says something as she normally looks down her nose at any rum not puerto rican.
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