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Old 02-26-2008, 12:09 PM   #1
Edward Hamilton
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Default The p.i.n.k. Spirits Company Unveils Entire Portfolio of Ultra-Premium, Caffeine and

p.i.n.k. Spirits Completes Category with Five New Products Tequila, Rum, White Whiskey, Gin, and Sake
Source: Business Wire
Feb 25th


The p.i.n.k. Spirits Company announced the launch of the world's first, ultra-premium imported Rum, Tequila, Gin, White Whiskey, and Sake all of which are infused, like its award-winning predecessor p.i.n.k. vodka, with flavorless caffeine and guarana.

p.i.n.k. rum is the world's first 80 proof, ultra-premium white rum, imported from Holland, distilled from the finest black strap sugarcane molasses, and infused with caffeine and guarana. The recipe for p.i.n.k. rum was developed by one of the world's most renowned rum blenders in Holland and contains a blend of 3-to-5 year ultra-premium aged rums from the Caribbean.
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Old 02-26-2008, 12:10 PM   #2
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"the world's first 80 proof, ultra-premium white rum" is quickly becoming the world's most abused marketing slogan.
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Old 02-26-2008, 12:14 PM   #3
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After 'ultra-premium' where do you go?
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Old 02-26-2008, 12:28 PM   #4
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Just how many world renowned rum blenders are there in Holland, and can we assume all the world renowned rum blenders in the Caribbean were busy that day?
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Old 02-26-2008, 02:20 PM   #5
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Quote:
Originally Posted by Paulipbartender View Post
After 'ultra-premium' where do you go?
"Made using the long lost secret family recipe."
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Old 02-26-2008, 03:02 PM   #6
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P.I.N.K.s tequila should be released in the next couple weeks. I believe this will be the first test to see how the rest of their line-up will be. Vodka is meant to be neutral, but tequila is meant to have its nuances.

But at $40/bottle, itd have to be some pretty damn good white rum!
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Old 02-26-2008, 06:41 PM   #7
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So what color is the p.i.n.k. white whiskey?
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Old 02-26-2008, 07:00 PM   #8
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Quote:
Originally Posted by Paulipbartender View Post
After 'ultra-premium' where do you go?
Mega-Ultra-Premium?
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Old 02-27-2008, 12:32 AM   #9
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Mega premium would be between ultra and mega ultra.
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Old 02-27-2008, 11:49 PM   #10
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If there is a world renowned master blender of rum in Holland, there must be other rums from Holland................
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