MoR Mobile β


New Users Please read the thread in the Introductions Section.
Rum Lovers @ the Ministry of Rum

166 years ago in 1853, Fabrica Nacional de Licores was established in Costa Rica.

Search by Label Name
Other Searches
Ministry of Rum Blog
Rum Events
Member Map
Rum Producers
Retail Index
Bars & Restaurants
Distributor Index
Rum Importer Index
Articles
Interviews
Frequently Asked Rum Questions
Rum 101
Test your Rum IQ
Rum Glossary
Rum Recipes
Ministry of Rum Giftshop
Trade Registry

Go Back   Rum Lovers @ the Ministry of Rum > Sugar Cane Spirits > Rum questions/discussions
Forgot Password?
Register FAQ Members List Unregistered Posts Mark Forums Read

Rum questions/discussions

General questions or discussions about particular brands should be posted here.


Reply
 
    Thread Tools Display Modes
Old 05-10-2007, 06:28 PM   #1
Edward Hamilton
Founder
 
Edward Hamilton's Avatar
 
Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,794
Default Are you drinking premium rum, or do you just think you are?

I'm asked all the time about the best premium rums and after getting some statistics from the Distilled Spirits Council I began taking another look at labels containing the words 'premium,' 'ultra-premium,' 'super-premium' etc.

According to David Ozgo at Discus, "The categories that I use (Value, Premium, High End Premium and Super Premium) are my own. No one really had a workable definition so I developed a system by first placing market leaders into a category and analyzing how brands fell around them. For rum, Bacardi (Light) and Captain Morgan (Original) were categorized as Premium. Brands priced below Bacardi and Captain Morgan would be Value brands. Some High End Premium brands are: Appleton Estate XV, Myer's Original Dark and Bacardi 8 Reserve. Super Premium examples are Mount Gay Extra Old and Angostura 1824."

This about summed it up for me. If you want to make a premium rum, raise the price and join the group that is growing at double digits.


__________________
.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
Edward Hamilton is offline   Reply With Quote
Old 05-10-2007, 10:33 PM   #2
Scottes
Senior Member
 
Scottes's Avatar
 
Join Date: Mar 2007
Location: Boston, MA, USA
Posts: 435
Default

Calling Captain Morgan a "premium rum" seems like sacrilege.
Scottes is offline   Reply With Quote
Old 05-10-2007, 10:38 PM   #3
Fabio
Senior Member
 
Join Date: May 2007
Location: Canada
Posts: 82
Default

Edward,
Does it means that Rum price is not always connected to quality?. How can I make sure that a premium rum is premium because of the content quality and not because there is a marketing / adverstising or positioning strategy behind it that raises its price?.
Fabio is offline   Reply With Quote
Old 05-10-2007, 11:06 PM   #4
Edward Hamilton
Founder
 
Edward Hamilton's Avatar
 
Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,794
Default

I look for a distillery name on the bottle, but there are some premium private labels. Other than that you'll have to taste it and go from there. In my opinion, a premium spirit should have a well integrated flavor with the body following the initial taste and the finish should be continuous with the body. If the initial taste dominates the flavor profile I question the quality of the spirit.

I tend to consider the price last in determining whether or not a spirit is really a premium product or not. I tend not to buy bottles which have the word premium or super premium on the label, but that is just my preference.
__________________
.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
Edward Hamilton is offline   Reply With Quote
Old 12-07-2008, 11:49 AM   #5
Bill
Liberated from the Rum Lovers Forums
 
Join Date: Jun 2008
Location: Medina, Ohio
Posts: 113
Default

Quote:
Originally Posted by Edward Hamilton View Post
In my opinion, a premium spirit should have a well integrated flavor with the body following the initial taste and the finish should be continuous with the body. If the initial taste dominates the flavor profile I question the quality of the spirit.

I tend to consider the price last...
Ed, how bout some examples of low/lower priced "premiums"?

For me these would include the Abuelos, del Barrilitos, Barbancourts, San Pablo. Another, more recently, Rum Antiguo Bodega 1800.
Bill is offline   Reply With Quote
Old 12-07-2008, 04:05 PM   #6
rumdog007
Senior Member
 
rumdog007's Avatar
 
Join Date: Apr 2007
Location: Costa Mesa, CA
Posts: 1,178
Default

Quote:
Originally Posted by Bill View Post
For me these would include the Abuelos, del Barrilitos, Barbancourts, San Pablo. Another, more recently, Rum Antiguo Bodega 1800.
San Pablo! Now there's a premium rum with a low price. As previously posted, I stumbled across a cache of this rum and bought it all. I cannot locate any more of it! The Florida company which previously imported it not longer has working phone numbers.
rumdog007 is offline   Reply With Quote
Old 12-07-2008, 04:39 PM   #7
Rum Runner Imports
Senior Member
 
Rum Runner Imports's Avatar
 
Join Date: Jul 2008
Location: Vancouver, BC
Posts: 412
Default

Where is San Pablo from? What where you paying for a (750ml?) bottle?
Rum Runner Imports is offline   Reply With Quote
Old 12-07-2008, 05:40 PM   #8
rumdog007
Senior Member
 
rumdog007's Avatar
 
Join Date: Apr 2007
Location: Costa Mesa, CA
Posts: 1,178
Default

Quote:
Originally Posted by Rum Runner Imports View Post
Where is San Pablo from? What where you paying for a (750ml?) bottle?
It is a Curacao rum. I got the gold and silver for around $10.00. I thought that it was a bottom shelf rum when I first saw it. I used my Blackberry to web search it and read some good things. Captain Jimbo liked it, etc.. So, I scooped it all up. Got it home... and, it was great. Mind you, a lighter style, dare I say, Cuban-style, full of flavor. The silver is a wonderful mixer and makes a great daiquiri. Yesterday, I got some Elements 8 Platinum and it tastes a lot like it.

Last edited by rumdog007; 12-08-2008 at 02:45 AM.
rumdog007 is offline   Reply With Quote
Old 12-07-2008, 06:26 PM   #9
Bill
Liberated from the Rum Lovers Forums
 
Join Date: Jun 2008
Location: Medina, Ohio
Posts: 113
Default

Same here. The good Captain and his partner have a tongue for worthwhile-but-affordable rums and a truck drivin friend of mine made a stop in South Florida and brought me two bottles.

I agree that this is a superb rum that is the equal of rums three times the cost. According to the Cap it is fair to call it a Cuban rum, produced by a gentleman named Gonzalez, who managed to remove his stock and business to Curacao where the rum is still produced and reported to be highly valued.

I'll probably never see another, but it sure was nice. My only problem: how long can I make the remaining half bottle last?
Bill is offline   Reply With Quote
Old 12-07-2008, 07:13 PM   #10
the NOSE
Member
 
the NOSE's Avatar
 
Join Date: Nov 2008
Location: Germany
Posts: 10
Default

Quote:
Originally Posted by Edward Hamilton View Post
I look for a distillery name on the bottle, but there are some premium private labels. Other than that you'll have to taste it and go from there. In my opinion, a premium spirit should have a well integrated flavor with the body following the initial taste and the finish should be continuous with the body. If the initial taste dominates the flavor profile I question the quality of the spirit.

I tend to consider the price last in determining whether or not a spirit is really a premium product or not. I tend not to buy bottles which have the word premium or super premium on the label, but that is just my preference.

Hello Ed,
good description what a premium rum (spirit) should be.
In my opinion, and i have to be careful what i say as a trader, the price and the marketing really doesn't play the role to make a premium rum. The customers, if they are educated!, taste the difference. And customers are very individual, so i find each day a other way to sell a "premium" rum. It depends what they expect: my knowledge and recomendation?, the marketing things? or their own taste?...
Meanwhile i have clients, they try some and find out, what they like. I am happy about that. Lucky me, their taste can really change. ;-)
But the advertising is hard and make a lot stupid products to "premium" stuff...
I wish, the rum producers could find a way to sell some of their fantasic products in a better way, not calling as a premium, super premium or something superdoopa thing. It is inflationär (sorry i didnt find the right english word for it, hope you understand it), only with the original character of the product.

Kristina
__________________
Only the best ist good enough!
www.the-nose.de

Last edited by the NOSE; 12-07-2008 at 07:15 PM.
the NOSE is offline   Reply With Quote
Reply

  Rum Lovers @ the Ministry of Rum > Sugar Cane Spirits > Rum questions/discussions

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The p.i.n.k. Spirits Company Unveils Entire Portfolio of Ultra-Premium, Caffeine and Edward Hamilton Rum News 11 02-28-2008 10:04 AM


All times are GMT -3. The time now is 01:23 PM.


Rum Chat
Recent Posts
Rum flavor
posted by Ruminsky Van Drunkenberg
Yet More Special Offers at Waitrose
posted by Berbician
Thank you for taking the time to register
posted by Berbician
New to Rum
posted by Berbician
Late Spring Special Offers
posted by Berbician
Thank you for taking the time to register
posted by Acorn
New members
posted by Acorn
Last month this site was viewed more than 750,000 times by the best people in the world - those who appreciate rum.
Ministry of Rum on
facebook link
Follow @Ed_Hamilton on

vB ver 3.8.6 Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Content on this forum copyright 1995 - 2015 Ministry of Rum.