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Rhum Agricole

Fresh sugar cane juice rhum from the French islands.


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Old 11-19-2007, 06:30 PM   #1
Mark
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Default Chauffe Coeur Rhum

Christine Cooper is an acquaintance of mine. She is the importer of some of the finest French spirits it has been my pleasure to review.
Her rhums are bottled in France but originate in Martinique. An e-mail to Christine will result in all legal documents being provided for the suspicious consumer. There are strict French laws regarding AOC's and all doubt should be removed.
She is planning to submit her rhums for the 2008 M of R competition. Try them for yourself and taste for yourself why I rave about them!
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Old 11-19-2007, 11:37 PM   #2
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Please have Christine contact me because I am very confused if we are talking about the same Coeur de Chauffe rums. The one that has me baffled is the one with Appellation Rhum Controllee on the label. I have asked in Martinique and none of the producers will admit that they are selling to the bottler in France but I'm always willing to expand my horizons and learn about new spirits.
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Old 11-28-2007, 01:54 PM   #3
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Default chauffe Coeur

I came accross your Forum a couple of times in the past months and noticed that you were questionning or researching the origin of one of the products I represent in the US, the Rums Chauffe Coeur Martinique Agricole. The brand has been created half a century ago by the respectable Martayrol SA in France, who is producer, negociant and "eleveur" of Calvados, Armagnac, Cognac, Martinique Rums and other French eaux de vie.
Martayrol used to buy from a couple of small producers in Martinique and bring into France small bulk quantities of wonderful Rums Agricole which bear the AOC Rhums Martinique Agricole; they have always aged and blended the Rums Brun in their own cellars, developing a consistent house style over the years. But due to the small size of their purchases and due to the consolidations of the Maisons de Rhums in Martinique, a kind of monopoly, it soon became almost impossible for them to buy it direct from the Martinique and the only solution now is to buy it from a couple of selected negociants in France.
The quality and the house style have not changed however, because the Rhums are still aged and blended by the 2 brothers, owners and master distillers of Martayrol.
All Rums Chauffe Coeur sold in the US are always accompanied by the Certificate of Origin Martinique Agricole; I'm enclosing a copy of such certificate for one of our recent sale to our importer in Chicago.
Since being introduced in the US, Chauffe Coeur Rums have won many awards : Highest Recommendation by Paul Pacult of the Spirit Journal, Top 50 Best Spirits and Top 50 Best Buy Spirits in the Wine Enthusiast.
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Old 11-28-2007, 11:57 PM   #4
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As a number of people have asked me, why do Chauffe Coeur rums claim the Appellation Rhum Controllee and not the AOC mark used by the rhum agricole distillers on Martinique. I have been unable to find anything about the Appellation Rhum Controllee.
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Old 11-29-2007, 11:46 AM   #5
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The Martayrol website claims that their Chauffe Coeur line of spirits carries the AOC designation. The Chauffe Coeur rum label clearly does not show this. Apellation Rhum Controlee is meaningless in any legal sense as far as I can tell. I wonder if the certificate Christine writes of is an INAO certificate? Claiming "Origin Martinique Agricole" simply means "made in Martinique". It does not mean AOC "Rhum Agricole". This label is very ambiguous at best and begs for clarification. My dear Christine can you help here. Simply put, is it or is it not AOC Rhum Agricole????
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Old 11-29-2007, 02:53 PM   #6
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Default Chauffe Coeur Rum

Hi Rum Runner,
My buddy has a beautiful home on Vieques. I used to enjoy the quiet beaches on the Marine base.
There are ways to say something and there are ways to say something.
Your attempt is off-putting and doesn't deserve a response.
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Old 11-29-2007, 03:09 PM   #7
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Quote:
Originally Posted by Mark View Post
Hi Rum Runner,
My buddy has a beautiful home on Vieques. I used to enjoy the quiet beaches on the Marine base.
There are ways to say something and there are ways to say something.
Your attempt is off-putting and doesn't deserve a response.
Dear Mark . Glad to hear that you have visited and enjoyed Vieques. I agree it's a beautiful place.

Given that I have seen people in the trade refer to this product as "Rhum Agricole" I think my question very fair. I have spent more than 20 years in the wine trade in different capacities and have a modicum of knowledge regarding the byzantine rules and regulations of AOC. I am not impuning Christines' integrity or the quality of the product she represents. I am simply looking for clarification on the label and the product. If in the process I have somehow offended your sensibility, I apologize. For wherever are my manners? Can I be more genteel than that? I am sure Christine can speak for herself, should she choose.
Regards.
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Last edited by Rum Runner; 11-29-2007 at 03:14 PM.
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Old 11-29-2007, 03:42 PM   #8
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Default Chauffe Coeur Rhum

Of course Christine can speak for herself and I hope she will. But this is my thread and I feel responsible. If you had finished your reply with "This label is very ambiguous, at best, and begs for clarification". Your point would have been fair and well taken. But to finish your reply with "My Dear Christine can you help here. Simply put, is it or is it not AOC Rhum Agricole????" is superfluous and not "genteel" to be sure.
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Old 11-29-2007, 03:47 PM   #9
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Dear Mark. Since Christine weighed in on this thread I make no apology for addressing her directly. In fact, I think my final question regarding whether Chauffe Coeur is AOC Rhum Agricole is at the heart (no pun intended) of the matter here. I see the rest of my post as superfluous. If the Administrator of this forum feels my posts to be spurious, then he is free to admonish me. I stand by my question and position respectfully. Is Chauffe Coeur Blanc and/or Brun an AOC "Rhum Agricole " as defined by current AOC designation? On the face of it, I would think that Milady Cooper could provide a satisfactory response , and we can all go on about the business of heralding all that is good about Martinique Rhum and AOC Martinique Rhum Agricole. I await a response from you (and) or Christine with much anticipation.
Regards
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Last edited by Rum Runner; 12-01-2007 at 07:42 PM.
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Old 12-19-2007, 02:35 PM   #10
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I'm not taking sides here but think both of you could observe some things (which you likely have but aren't necessarily saying so).

The first is I think Rum Runner has a very valid point. O.K. so he cut to the chase and made it less possible to keep replying without answering the actual question directly. Could it have been worded more friendly - yes I'm sure it could. Would it have achieved the desired direct answer - probably not. The lack of response since that time is probably the best indication as to what the true answer is.

As is indicated you probably have your answer already Rum Runner. Second to that, I'm sure we are all aware of some of the spirit industry *speak* (not limited to rum by any means). Which basically amounts to inquiries are only answered to a threshold point of sensitivity. Again I think what hasn't been said tells us what we needed to know.

FWIW, Mark, that industry *speak* tends to make some of us less cordial and more or less straight to the point. Not out of a lack of courtesy but rather a lack of wishing to go back and forth several thousand times without a legitimate or complete answer. Unless christine has something vital to add here, I think Rum Runner has achieved what we hoped to learn.

Peace be with both of you.
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