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Old 03-06-2008, 05:09 PM   #1
Tiare
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Default Appleton rolls out 30 year old rum

You can read it here but need to register for a free 14 trial:

http://www.just-drinks.com/article.a...alrt3&amd=3076
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Old 03-06-2008, 05:18 PM   #2
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Quote:
Originally Posted by Just-Drinks.com
As part of its strategy of premiumisation, Appleton Estate Jamaica Rum has announced plans to launch a rare 30 year old rum in the second quarter of this year.

Appleton Estate 30 Year Old Jamaica Rum will be rolled out as a limited edition product with only 1,440 bottles to be distributed on allocation. With an RRP of US$250, the rum is intended exclusively for luxury and boutique outlets, as well as the global duty free market.

"The launch of the 30 Year Old marks an expansion of Appleton Estate's premium range," Lincoln Hilton, regional manager of Latin America, the US and duty free for Appleton Estate told just-drinks. "It shows rum's ability to produce a strong deliverable and show the kind of craftsmanship normally associated with Scotch or Cognac."
I've quoted the entire article for those who do not wish to register.
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Old 03-06-2008, 05:54 PM   #3
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I have to ask the question on price with this one. While I am extremely pleased to hear of such an offing by appleton, I hesitate slightly with the price. Why can I get a wonderful 18 to 25 yr old product for the very agreeable price of $40 to $60, and a 30yr is Almost $200 more? I don't see the logic, unless they're really shooting for a very small amount of production.
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Old 03-06-2008, 05:55 PM   #4
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Quote:
Originally Posted by Count Silvio View Post
I've quoted the entire article for those who do not wish to register.
I`m dense Count..i should of course have quoted it..
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Old 03-06-2008, 08:38 PM   #5
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My friends, as the premium rum market grows, I think we will see more small batch releases of aged and special blends/editions and vintages. I am a huge Appleton fan, but I am very pleased with the offering of 21 even at 70 to 100 USD. How much better will the 30 be at 250? It remains to be seen. Then, of course we have the Appleton Legacy rum, which is up there in price. Based on the consistency and quality of Appleton, I am sure it will be excellent. But that price point is pointy.

And a special thank you to the Count, for saving me the trouble of registration!
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Old 03-06-2008, 09:44 PM   #6
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Call me a drone to consummerisation, but Ill take 2!!!

If only Appleton had proper distribution...
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Old 03-06-2008, 10:47 PM   #7
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1,440 bottles at $250 is $360,000 gross. After the cost of making 288 gallons of a limited edition, old aged rum, plus bottling, shipping and distributing the product, plus a bit of advertising, the budget seems quite small.

Like the Appleton Estate 21, the entire annual run will sell out in the distribution channels quickly.

Last edited by RobertBurr; 03-06-2008 at 10:49 PM.
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Old 03-06-2008, 11:38 PM   #8
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Quote:
Originally Posted by RobertBurr View Post

Like the Appleton Estate 21, the entire annual run will sell out in the distribution channels quickly.
Especially as I have 6 on order....
Hey I'm glad to see brands like Appleton producing limited edition rums at stupid prices. (Yes I know I've ordered 6) But products like this will turn heads and could bring a new crowd to the global rum table. Even if it is only because the product is more expensive than the "run of the mill rum". Question. How much in Dollars does a 30 year old Glen Moray limited edition go for ?
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Old 03-07-2008, 02:46 AM   #9
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Does any one know if Appelton's 30 or 21 mark the age of the youngest or oldest rum used?
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Old 03-07-2008, 07:59 AM   #10
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It'll be the youngest, consistent with Appleton's age statements
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