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Old 04-27-2010, 10:19 AM   #1
Edward Hamilton
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Default Ultimate Beverage Competition

The Ultimate Beverage Challenge was recently held in New York. Here are the results.

It is interesting to see some new rums come to the table. This is a new methodology in spirit competitions where cocktails are mixed. Of course there were some surprises and some disappointments for some brands. This was the first year of this challenge and I expect there will be some adjustments for next year's challenge.

One observation that I made is that even with professional bartenders measuring cocktails for some of the most respected drinkers in the business there are going to be some surprises.
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When I dream up a better job, I'm going to take it. In the meantime, the research continues.
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Old 04-27-2010, 02:10 PM   #2
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I'm a bit shocked to see the "not recommended" category. Maybe it just seems like strong wording. I prefer the IWSC scoring for example where if you don't make the grade, you just don't get mentioned.

As a Canadian I noticed that Fireball Cinnamon Whiskey was on the "not recommended list" and up against 10 year Olds, single malts etc..sure, its inferior--but it sells like crazy!...like drinking Cinnamon hearts, great for ice fishing, moose hunting, dog sledding etc. flawed comparison!
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