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Old 03-31-2008, 06:26 PM   #1
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Tiare's Avatar
Join Date: Nov 2007
Location: Stockholm, Sweden
Posts: 1,901
Default Distilled Spirits Council - Tiki Rum Cocktails

I found this article in another forum:

It looks like the entire liquor industry is now officially behind the tiki drink revival. The following is a press release from the Distilled Spirits Council, a national trade association that represents America's distillers (and 80% of the brands they sell) - they lobby Congress and other political bodies concerning issues affecting their business.

Don the Beachcomber, Trader Vics, and Jeff Barry all get mentioned in the press relase. I consider it a very good thing to have this Trade Association promoting the following views.

A Wave of Tropical Entertaining This Summer: Tiki Rum Cocktails
NEW YORK, March 31 /PRNewswire-USNewswire/ --

Cocktail devotees are in for a treat this summer with the revival of Tiki Cocktails. Mixologists are focusing on recreating rum-based Tiki drinks using high-quality ingredients and historically accurate recipes from legendary bartenders such as Don the Beachcomber and Trader Vic. The cheerful nostalgia of the "Tiki Bar" brings an element of wit to modern-day cocktail culture, leading a wave of cocktail aficionados to a rediscovery of the era of the Mai Tai.

Tiki Culture First Rises on the West Coast

Tiki cocktails came into fashion just after Prohibition when Don the Beachcomber opened his first tropically-themed Hollywood restaurant in 1933. When U.S. soldiers returned from the South Pacific, they brought stories and souvenirs that sparked imaginations, leading to a national fascination with this culture. The Tiki Bar's popularity peaked in the 1940's and 1950's when these Polynesian-style lounges became popular for Hollywood stars.

At this time, Don the Beachcomber expanded and was joined by competitor Trader Vic, whose legendary chain of Tiki restaurants became a fad favorite. Their original cocktail recipes were kept secret by a system of elaborate codes listed as ingredients. Twenty-first century Tiki historian, Jeff Berry, has been largely credited with cracking these codes to determine the exact ingredients that were used to authentically recreate these Tiki drinks today.

Rum is the main ingredient of 90% of Tiki drink recipes. As the spirit of choice in the tropics, rum pairs perfectly with island flavors like citrus, sugar, mint, pineapple, banana, cloves and cinnamon.

Balance of Fresh Ingredients Key to Tiki

What all Tiki cocktails have in common is a careful balance between rum and either a sweet or sour element. Using classic recipes as the foundation, Tiki cocktails today feature a vast range of high quality ingredients and interesting flavors, often made using homemade syrups and infusions. Contemporary Tiki bars use an array of purees and integrate a wide range of flavors like kiwi, passion fruit, guava and mango.

Super Premium Rums Show Rapid Growth in U.S.

Modern-day Mai Tais, Pina Coladas, Daiquiris, Slings and tropical Punches also incorporate today's super premium and flavored rums to make for superior drinks. According to the Distilled Spirits Council, in 2007, rum consumption in the U.S. was up to 23.5 million 9-liter cases, generating over $2 billion in revenue for distillers. Super-Premium brands drove growth - increasing around 43% in volume from 2006 to 2007.

Tiki Entertaining Is Part of a Lively Trend

The visual elements of Tiki-style entertaining make this trend truly distinctive. In addition to colorfully garnished cocktails, swizzle sticks, Rattan furniture, flower leis, brightly colored fabrics and tiki-style masks create an unique atmosphere.

The Distilled Spirits Council of the United States is a national trade association representing the leading brands of distilled spirits. Council member products include the full spectrum of quality distilled spirits such as Bourbon, Scotch and other whiskeys, vodka, gin, tequila, rum, brandy, cordials and liqueurs.

The distillers take special pride in their products as well as in their commitment to encourage responsible beverage alcohol consumption by adults who choose to drink. If you choose to drink, consume sensibly and responsibly. An important part of responsible drinking is understanding that a standard drink of regular beer (12 oz.), distilled spirits (1.5 oz. of 80-proof spirits) and wine (5 oz.) each contains the same amount of alcohol.
A Mai Tai a day.....Mai Tai roa ae!

A Mountain of Crushed Ice

Last edited by Tiare; 03-31-2008 at 07:44 PM.
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