Sailor Jerry deal benefits Aleethia wounded veterans charity

[Joe Riley]

I don't know how many U.S. markets this deal is effective in, but in Washington, D.C. it's fantastic.

Sailor Jerry and the Charmer/Sunbelt Group are donating partial proceeds from ever sale of Sailor Jerry rum to benefit the Aleethia Foundation, which has been providing Friday night dinners to our wounded veterans who are recuperating at Walter Reed Army Hospital and Bethesda Naval hospitals. To lean more, go to www.Aleethia.org

From a sales standpoint, the deal that I'm getting on Sailor Jerry drops my shelf-price by $2.50/bottle. I'm told that bars and restaurants will get a similar incentive to promote Sailor Jerry.

So drink to the health of our wounded Vets with Sailor Jerry and help them out at the same time

[Edward Hamilton]

Thanks Joe for letting us know about this. Once again competition is good.