commercial rum flavors

[sodapopkid]

Dumb simple question here but can't seem to find it on net. Distilling my own rum and want to have that rum flavor that commercial rums have. Same as rum flavors for baking. Distilled, cut w water and...no rum flavors. Good spirits...no real flavor other than alcohol. I guess I can just flavor w rum flavoring. How is it done from distilled to flavored commercial rum?

[Edward Hamilton]

Flavors come from distilling molasses. The trend I see is using sugar instead of molasses which isn't going to add a lot of flavor. If you're fermenting and distilling molasses you should have plenty of flavor if you aren't distilling several times to neutral spirits.