I saw that a few days ago. In ways I love it - extensive rum lists are great, and rum bars even better.
But I hope it doesn't drive up prices because the unwashed masses start finding rum to be delicious. And what if they go the vodka route, and we start getting "designer" rums.
Oh, wait, Tommy Bahama and Ten Cane come to mind....
In the end, I guess it means more rums will come to market, hopefully better ones, and hopefully the price of rums don't sky-rocket...