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Old 03-17-2009, 08:12 PM   #21
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Originally Posted by rumdog46 View Post
AS I said earlier, it's a nice rum I enjoy but definately won't rush to stock up on it or pay $50 or $70 for it either as there are way to many other great rums on the market. I think if Mt Gay has visions of boosting sales with this new bottle they are mistaken. Serious would you pay $15 or more just for a new bottle? It's not like the did something different to what's inside as there is no reason to mess with whats not broken.
I love Mt Gay but I agree with the above.....I'll be sticking to the Eclipse...
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Old 03-17-2009, 08:59 PM   #22
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Personally, I think bourbon is a little different. Bourbon price increases were a result of supply. There just isn't enough aged bourbon supply the demand. They had no idea bourbon was going to be so popular when they barrelled it 10-20 years ago. I used to get as much Pappy 20yr as I wanted and now I'm lucky if I get 5 cases a year. Tequila had the same issues about 10 years ago. Rum doesn't seem to have that problem, which makes me STILL wonder why they had such a huge price increase.
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Old 03-17-2009, 10:35 PM   #23
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Anyone have a pic of the new bottle/packaging so I can see why I'll be paying more?
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Old 03-18-2009, 02:30 AM   #24
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this thread has the image:

http://www.ministryofrum.com/forums/...ight=mount+gay
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Old 03-18-2009, 03:44 AM   #25
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regarding price increases: some brands, for various reasons, come to believe their products are under-priced and under-valued, to their long-term detriment.

Phil Prichard makes a great double barreled bourbon. It's expensive to make. He was selling it for $48 a bottle and would regularly do tastings in liquor stores across the country comparing it to bottles of other fine bourbons that cost $75 or more. Ironically, when he upped the price to $75, he began selling more since it was now perceived as one of the finest on the shelf.

Brands that are sold below value, in my area include Diplomatico, El Dorado, Botran, Appleton, Doorly's and Barcelo. A casual shopper might perceive these as lesser products. A very expensive bottle may be perceived as a treasure.

When Mount Gay's new 1703 rum is released soon, the pricing on the XO may settle back down a bit.
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Old 03-18-2009, 06:39 AM   #26
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regarding price increases: some brands, for various reasons, come to believe their products are under-priced and under-valued, to their long-term detriment.
That is a very good point Robert. I believe Mt Gay had held the low price point on the XO for too long. I have no problem with them re-positioning a very high quality rum. I may have wished they had adjusted upward in stages...instead of a chunk.


Quote:
Phil Prichard makes a great double barreled bourbon. It's expensive to make. He was selling it for $48 a bottle and would regularly do tastings in liquor stores across the country comparing it to bottles of other fine bourbons that cost $75 or more. Ironically, when he upped the price to $75, he began selling more since it was now perceived as one of the finest on the shelf.
I have seen this phenomena before. I often scratch my head and wonder if increased sales are due to the "casual" buyer who is gifting or experimenting...or to the "aficionado" who has been a long time customer? Possibly both?

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Brands that are sold below value, in my area include Diplomatico, El Dorado, Botran, Appleton, Doorly's and Barcelo. A casual shopper might perceive these as lesser products. A very expensive bottle may be perceived as a treasure.
I agree..To those in the know, the above will be perceived as excellent values.

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When Mount Gay's new 1703 rum is released soon, the pricing on the XO may settle back down a bit.
Your insights are valued. Thanks!
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Old 03-18-2009, 10:23 PM   #27
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Well, I'm not taking any chances! I picked up a couple of bottles today at the old price, and will probably pick up a couple more if stocks last. I know I won't be buying it very much if prices jump $20-30 per bottle, and it is one of my favorites!
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Old 03-18-2009, 11:07 PM   #28
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It went from $40 to over $45 over here in Oregon. This is one of the rums I don't buy in this state, though because of the offensive price disparity between here and states without state-controlled liquor. They just upped the price to El Dorado 15 to $54.15 or something close. It's a great rum, but I'm not going to pay that kind of money when it can be had in California for $30 or less.
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Old 03-19-2009, 11:43 AM   #29
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Quote:
Originally Posted by srnadel View Post
Personally, I think bourbon is a little different. Bourbon price increases were a result of supply. There just isn't enough aged bourbon supply the demand. They had no idea bourbon was going to be so popular when they barrelled it 10-20 years ago. I used to get as much Pappy 20yr as I wanted and now I'm lucky if I get 5 cases a year. Tequila had the same issues about 10 years ago. Rum doesn't seem to have that problem, which makes me STILL wonder why they had such a huge price increase.
Which is true for Bourbon is true for Rum.
Rum is really now a hot category and there is tension on the demand.
I don't know if it is linked or not but prices of molasses are higher and higher even if oil is going down.
if somebody has a clue on that???
Cheers
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Old 03-19-2009, 11:45 AM   #30
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Quote:
Originally Posted by Carbon View Post
It went from $40 to over $45 over here in Oregon. This is one of the rums I don't buy in this state, though because of the offensive price disparity between here and states without state-controlled liquor. They just upped the price to El Dorado 15 to $54.15 or something close. It's a great rum, but I'm not going to pay that kind of money when it can be had in California for $30 or less.
Price consistency is key in all brands and it is true that is deteriorating loyalty when not consistent..
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