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White Rums

Whether you call them, clear, silver, white or simple 'see through' how do you drink them?


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Old 01-06-2008, 02:58 AM   #1
rumdog007
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Default Witch's Rock Costa Rican Rum

I just got a bottle of Witch's Rock white rum. It is triple distilled and, by taste, part of the growing trend towards a neutral spirit. It sells for $15 a 750ml bottle at Bevmo in SoCal as an introduction, special price. It played well with lime, mint and simple syrup for a very agreeable mojito after an extended neat tasting session.
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Old 01-06-2008, 11:07 AM   #2
Edward Hamilton
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I would disagree that there is a growing trend toward neutral spirits. Ten years ago a few companies promoted rums which were distilled three, four or more times in such cutting edge cocktails as the famous 'Rumtini,' which lasted about as long as a bottle of rum at a sailor's party.

In the last few years, more new rums have come to the market that actually taste like rum than those that are simply highly distilled sugar cane spirits. Not to mention the growth of rhum agricole which, although one company touts their famous? rumtini which I've never seen on any menu in the French West Indies, is hardly a neutral spirit.

The vodka segment of the alcoholic beverage industry is growing, fueled by multi-million dollar marketing campaigns, but the interest in bourbon, tequila, whiskey, gin and rum indicates that the trend isn't toward highly distilled neutral spirits but toward well-crafted spirits that deliver quality flavor.

And then there's Absinthe, hardly a neutral spirit, which doesn't look like it's going to go away any time soon.

Even the vodka segment of the spirit industry isn't happy being neutral. What, vodka isn't a neutral spirit? How can that be? Well, just look at the number of flavored spirits on any spirits shelf claiming to be, well, vodka. Even Trump vodka, following the unprecedented success of the initial neutral offering, will soon be available in several natural flavors.
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Old 01-06-2008, 12:08 PM   #3
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Quote:
Originally Posted by Edward Hamilton View Post

the interest in bourbon, tequila, whiskey, gin and rum indicates that the trend isn't toward highly distilled neutral spirits but toward well-crafted spirits that deliver quality flavor.
Thank God there is an interest for well-crafted sprits that`s got body and quality flavor
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Old 01-06-2008, 03:40 PM   #4
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I have to agree with Ed. I think the vodkization of spirits is finally falling out of favor. It's been a long run here in the States, but I do believe that more people are seeking out more fully-flavored liquors as the culture here is moving in a more general direction away from the "white bread world" that was so popular for so long.

It's an exciting time to be a spirits enthusiast!
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Old 01-06-2008, 05:14 PM   #5
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I would agree that the trend toward "bland is better" is not growing, and has probably matured (so to speak). I think that may account for the explosion of the"flavor me anything" trend that is in full swing.

Whilst the "niche" market for "artisanal" high quality spirits with flavor continues to grow and be strong, It remains shadowed by the "Great White". No harm, No foul there. It's just the way it is.

Some of the market consumers drawn in by flavor will continue to be curious and evolve into new experiences (we hope). Other consumers will achieve what I affectionately term as the "White Zinfandel Status". No harm, No foul there also.

I think the best thing is that those producers who choose to produce high quality products with "soul" and consumers who appreciate them, are seeing a resurgence and market for such products that have long laid dormant to a discerning palate.
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Old 01-06-2008, 06:09 PM   #6
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Default Witch's Rock Costa Rican Rum

Your point taken. Did not imply that the trend was in any way dominant in the market, or, in fact the only growth segment. I am sure that this blip on the radar is just that, a blip. Just meant that these past few years are the first times which I had noticed spirits other than vodka marketing rum (Bambu, Witch's Rock), some tequilas, and a few other aged spirits for their "cleaness", number of distillations, and lack of aftertaste as the dominant taglines in their marketing literature rather than character of taste. As a bourbon and gin lover, too, I am awed by the growth of selection. My buddy has quadrupled his scotch collection and is swamped by the number of labels he has yet to try. Being new to the rum scene, I missed the Rumtini trend, thank God, which you mentioned, Ed.

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Old 01-06-2008, 06:30 PM   #7
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Well said Rumdog.
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Old 01-06-2008, 08:40 PM   #8
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While there are more quality spirits coming, and remaining, in the market, we all have to thank the internet for the ability to find them and for the marketers and retailers to get them to us. The thread about St Vincent Extra Gold rum is a good example of how things are changing in the spirits world.

The internet is also allowing consumers to become better informed which can only mean that they will become better consumers.
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Old 01-07-2008, 12:33 AM   #9
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Last year, I bought a bottle of the Sunset Gold at the Beverage Warehouse in LA, CA just to try it. I was pleasantly surprised by its smoothness and genuine taste attesting to the lack of caramel to achieve its color. I went back and got the other 3 bottles which they had in stock. I've drunk this rum neat or on the rocks on many occasions. It makes a very slick substitute for any tiki drink calling for a gold rum. It has a strong enough character to hold its own in any drink which I have shaken. I will be looking forward to the new source, Ed!
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Old 01-07-2008, 01:55 PM   #10
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Everything Ed said is true about people wanting a well crafted spirit over a neautral spirit.

However, I believe over 90% of the population is uneducated about liquor. All they know is whats being spoon-fed to them (Cosmos, Sour Apple Martinis, Bacardi Mojitos). And unfortunately due to this, my best selling rum BY FAR is bacardi; nearly 45% of all bottles purchased are Bacardi Superior. The Bambu sells very well too, since many guests ask for Grey Goose and whatever, and I am all about converting drinkers to the rum-side, even if it is from a rum that is TRYING to be a Grey Goose.

I did a blind taste-test of 6 whites a while back and I rated Ron Rio White (our well rum) higher than Bacardi. And unfortunately, until Jay Z raps about Oronoco, itll all be about Bacardi!
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