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Dark Rums

Gold, Brown, Red or Black how do you enjoy them?


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Old 04-18-2008, 05:13 PM   #1
RobertBurr
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Default Appleton Very Rare 30 Year Old Rum

APPLETON ESTATE TO LAUNCH VERY RARE 30 YEAR OLD RUM

Limited Edition Appleton Estate 30 Year Old Jamaica Rum to be Introduced in Select Markets Across the Globe.

April 1, 2008; Kingston, Jamaica. Appleton Estate Jamaica Rum has introduced a limited edition 30 year old rum.

Only 1,440 bottles of Appleton Estate 30 Year Old Jamaica Rum has been produced, and according to David McConnell, Managing Director of Global Marketing for Appleton Estate Jamaica Rum, this limited edition rum will be available in select markets across the globe.

“Appleton Estate 30 Year Old Jamaica Rum is a very rare and special rum that has been aged in oak casks for 30 years. It is a limited edition product and we are only producing 1,440 bottles which we will release in select markets across the globe where it will be available in duty free and luxury or boutique accounts.”

Appleton Estate 30 Year Old Jamaica Rum is packaged in a proprietary bottle whose design was inspired by the Appleton Estate signature bottle that has been a hallmark of the brand since it was launched 20 years ago. The bottle has a cork finish and each bottle has a hand-numbered certificate of authenticity.

McConnell noted that the Company was very excited about introducing the first Appleton Estate Limited Edition brand. “We are thrilled to be able to introduce a Limited Edition Appleton Estate rum. The Appleton Estate is recognized around the world for producing premium aged rums of the finest quality and we are very excited about the prospects for our Very Rare 30 Year Old. This rum will appeal not only to persons who are passionate about rums, but also to all spirit connoisseurs.”

The brands that make up the Appleton Estate Jamaica Rum range include the flagship brand, Appleton Estate V/X Jamaica Rum, the super premium Appleton Estate Reserve Jamaica Rum, the ultra premium Appleton Estate Extra 12 Year Old Jamaica Rum, and the luxury rums, Appleton Estate Master Blenders’ Legacy and Appleton Estate 21 Year Old Jamaica Rum.

The Appleton Estate Jamaica Rum range is produced exclusively on the Appleton Estate which is located in the Nassau Valley in the parish of St. Elizabeth, Jamaica. The first known documentation of rum production on the Appleton Estate is dated 1749 and it is the oldest sugar estate and distillery in Jamaica.



Appearance
Bright and shiny colour with a coppery hue

Nose
Baked pear, maple, spice and orange peel notes with hints of ginger and vanilla

Palate
The subtle oak character is wrapped with delicate spices and vanilla

Finish
Its clean finish lingers with molasses

Last edited by RobertBurr; 04-18-2008 at 09:08 PM.
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Old 04-18-2008, 11:27 PM   #2
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How much per bottle?
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Old 04-19-2008, 02:01 AM   #3
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With only 1440 bottles, the 30 limited edition will probably cost about $250 to $300 per bottle. The initial production run is likely allotted already. Get in line for next year.
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Old 04-19-2008, 04:37 AM   #4
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May I inquire the source for this article?
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Old 04-19-2008, 01:10 PM   #5
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Originally Posted by Count Silvio View Post
May I inquire the source for this article?
Appleton is the source for this press release.
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Old 04-19-2008, 01:20 PM   #6
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Any ideas if the U.S. market will be targeted for this rum? It seems I have work to do...

Robert, there is a gentleman Im wondering if you know. His name is Joe, he works in New York, but travels with Appleton everywhere. Im not sure of his title, but I belive him to be the head guy at Appleton as far as their U.S. sales is concerned... I wish I could find his card... if anybody could get this rum, itd be him.
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Old 04-19-2008, 01:23 PM   #7
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Quote:
Originally Posted by RumBarPhilly View Post
Any ideas if the U.S. market will be targeted for this rum? It seems I have work to do...

Robert, there is a gentleman Im wondering if you know. His name is Joe, he works in New York, but travels with Appleton everywhere. Im not sure of his title, but I belive him to be the head guy at Appleton as far as their U.S. sales is concerned... I wish I could find his card... if anybody could get this rum, itd be him.
Everything has changed in the US with Appleton recently as Kobrand has begun to take over the importation and marketing of the brand. Effectively, we'll all starting over building new relationships here.
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Old 04-19-2008, 02:05 PM   #8
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Yea, searched and found his card, Joe Murray was the National Brand Ambassador working for Brown-Forman... damn...

I guess Ill wait for May 1st and find out who Ill be working with!
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Old 04-19-2008, 03:59 PM   #9
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*starts counting pennies*
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Old 04-19-2008, 04:06 PM   #10
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"Starts looking for extra jobs"
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