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Old 03-25-2008, 01:27 PM   #1
Edward Hamilton
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Default Bacardi Ready to Drink Mojito

BACARDI Introduces the First Authentic Ready-To-Drink Mojito Cocktail
Source: PR Newswire
March 24th
BACARDI(R) rum, the world's favorite rum, has launched The BACARDI(R) Classic Cocktail Mojito, a ready-to-serve cocktail made with BACARDI Superior Rum, natural lime and mint flavors. It takes the guesswork out of preparation, delivering an authentic BACARDI mojito cocktail that can be enjoyed anywhere.
The BACARDI Classic Cocktail Mojito is perfect for home entertaining or for any social occasion. Simply pour over ice in your favorite highball glass to serve the perfect classic mojito, today one of the most popular -- and legendary -- cocktails.
The BACARDI Classic Cocktail Mojito package features a distinctive green cap and light and "refreshing" design. The 15-percent alcohol-by-volume (30 proof) ready-to-drink cocktail has a suggested retail price ranging from $19.99 and up for a 1.75-liter, soon to be followed by a 750-ml size.
"The BACARDI Classic Cocktail Mojito delivers real mojito taste in a ready-to-drink package," said Joe Metevier, brand director, Bacardi Traditional Rums. "It reinforces our position as the leader in mojito cocktails through executions in all major adult beverage categories including the Original BACARDI Mojito featuring BACARDI Superior Rum now our pre-mixed, ready-to-drink option The BACARDI Classic Cocktail Mojito."
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Old 03-25-2008, 02:03 PM   #2
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After their failure with their mojito malternative beverage, its amazing to see them trying this. It seems a little... cannibalistic of its product if you ask me! I think their marketing with a free muddler included with the purchase of a bottle was great. I think they are going to over shoot on this one. (Famous last words)
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Old 03-25-2008, 03:10 PM   #3
martincate
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Quote:
Originally Posted by Edward Hamilton View Post
BACARDI Introduces the First Authentic Ready-To-Drink Mojito Cocktail
Source: PR Newswire
March 24th
BACARDI(R) rum, the world's favorite rum, has launched The BACARDI(R) Classic Cocktail Mojito, a ready-to-serve cocktail made with BACARDI Superior Rum, natural lime and mint flavors. It takes the guesswork out of preparation, delivering an authentic BACARDI mojito cocktail that can be enjoyed anywhere.
Oh my god, how will I make a mojito?! If only someone would take the guesswork out of it for me! It's all so confusing!
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Old 03-25-2008, 07:10 PM   #4
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Here in Miami, average white guys can't make good Cuban coffee -- there's a special secret technique your old Cuban abuela teaches you when you're young.

Likewise, average white guys can't make a mojito that's drinkable, so the kind-hearted folks at Bacardi are going to bring you into the fold with a "can't miss" pre-mixed exotic cocktail that will make you think you can do the Mambo like Ricky Ricardo.

It's not likely to put any bartenders out of business, nor is the pre-mix caipirinah going to help you land that sexy Brazilian girl next door.

Fresh lime juice and freshly mottled mint is they key. How are they getting around that?
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