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Old 08-04-2008, 05:05 PM   #1
RobertBurr
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Default Seamus McBride New President And CEO Of Bacardi Limited

Bacardi announced Monday that it has hired a top Colgate-Palmolive executive to take over the helm of the world's largest privately held spirits company.

Seamus McBride will become president and chief executive officer of Bacardi Limited, whose U.S. headquarters are in Miami, effective Sept. 1. McBride has spent more than 25 years with Colgate-Palmolive Co., most recently serving as executive vice president and president, North America and worldwide commercial effectiveness.

Facundo L. Bacardi, chairman of Bacardi Ltd., announced that McBride was elected by a unanimous vote of the Bermuda-based company's board of directors.

''Seamus is an outstanding business leader with broad global expertise in consumer products, including marketing, commercial operations, and systems,'' Facundo Bacardi said in a statement. "We look forward to benefiting from his vast experience in leading our global spirits business to new successes in a challenging competitive environment.''

McBride, 53, will succeed Andreas Gembler, 65, who has held the top job at Bacardi Limited since 2005. Gember plans to retire after ensuring a "smooth transition.''

At Colgate, McBride led the company's business operations in the United States, Canada, Puerto Rico and the Caribbean. During his 25-year career, he has held marketing and management positions of increasing responsibility in North America, Europe and Asia. In addition, he spent four years as marketing director for beer producer Bass Plc.

''Bacardi Limited is an exceptional company with a focused portfolio of premium and super premium brands,'' McBride said in a statement. "I look forward to working with the team at such a respected company with its rich heritage and forward-looking strategy.''

-from the Miami Herald, August 4, 2008
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