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97 years ago in 1922, Neisson distillery was established on Martinique.

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Go Back   Rum Lovers @ the Ministry of Rum > Sugar Cane Spirits > Rhum Agricole
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Rhum Agricole

Fresh sugar cane juice rhum from the French islands.


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Old 11-19-2007, 06:30 PM   #1
Mark
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Default Chauffe Coeur Rhum

Christine Cooper is an acquaintance of mine. She is the importer of some of the finest French spirits it has been my pleasure to review.
Her rhums are bottled in France but originate in Martinique. An e-mail to Christine will result in all legal documents being provided for the suspicious consumer. There are strict French laws regarding AOC's and all doubt should be removed.
She is planning to submit her rhums for the 2008 M of R competition. Try them for yourself and taste for yourself why I rave about them!
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Old 11-19-2007, 11:37 PM   #2
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Please have Christine contact me because I am very confused if we are talking about the same Coeur de Chauffe rums. The one that has me baffled is the one with Appellation Rhum Controllee on the label. I have asked in Martinique and none of the producers will admit that they are selling to the bottler in France but I'm always willing to expand my horizons and learn about new spirits.
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Old 11-28-2007, 01:54 PM   #3
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Default chauffe Coeur

I came accross your Forum a couple of times in the past months and noticed that you were questionning or researching the origin of one of the products I represent in the US, the Rums Chauffe Coeur Martinique Agricole. The brand has been created half a century ago by the respectable Martayrol SA in France, who is producer, negociant and "eleveur" of Calvados, Armagnac, Cognac, Martinique Rums and other French eaux de vie.
Martayrol used to buy from a couple of small producers in Martinique and bring into France small bulk quantities of wonderful Rums Agricole which bear the AOC Rhums Martinique Agricole; they have always aged and blended the Rums Brun in their own cellars, developing a consistent house style over the years. But due to the small size of their purchases and due to the consolidations of the Maisons de Rhums in Martinique, a kind of monopoly, it soon became almost impossible for them to buy it direct from the Martinique and the only solution now is to buy it from a couple of selected negociants in France.
The quality and the house style have not changed however, because the Rhums are still aged and blended by the 2 brothers, owners and master distillers of Martayrol.
All Rums Chauffe Coeur sold in the US are always accompanied by the Certificate of Origin Martinique Agricole; I'm enclosing a copy of such certificate for one of our recent sale to our importer in Chicago.
Since being introduced in the US, Chauffe Coeur Rums have won many awards : Highest Recommendation by Paul Pacult of the Spirit Journal, Top 50 Best Spirits and Top 50 Best Buy Spirits in the Wine Enthusiast.
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Old 11-28-2007, 11:57 PM   #4
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As a number of people have asked me, why do Chauffe Coeur rums claim the Appellation Rhum Controllee and not the AOC mark used by the rhum agricole distillers on Martinique. I have been unable to find anything about the Appellation Rhum Controllee.
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Old 11-29-2007, 11:46 AM   #5
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The Martayrol website claims that their Chauffe Coeur line of spirits carries the AOC designation. The Chauffe Coeur rum label clearly does not show this. Apellation Rhum Controlee is meaningless in any legal sense as far as I can tell. I wonder if the certificate Christine writes of is an INAO certificate? Claiming "Origin Martinique Agricole" simply means "made in Martinique". It does not mean AOC "Rhum Agricole". This label is very ambiguous at best and begs for clarification. My dear Christine can you help here. Simply put, is it or is it not AOC Rhum Agricole????
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Old 11-29-2007, 02:53 PM   #6
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Default Chauffe Coeur Rum

Hi Rum Runner,
My buddy has a beautiful home on Vieques. I used to enjoy the quiet beaches on the Marine base.
There are ways to say something and there are ways to say something.
Your attempt is off-putting and doesn't deserve a response.
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Old 12-19-2007, 05:00 PM   #7
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I have not heard anything from CC Spirits, the importer, or Christine on the questions posed in the previous posts. The claim that Chauffe Coeur Martinique Rhum Agricole is indeed AOC rhum agricole from Martinique is being investigated by CODERUM, the governing body of the Martinique Rhum Distillers. In France it would be illegal to claim Martinique Rhum Agricole on a label if it wasn't AOC rhum agricole from Martinique, but these rums are only sold in the US.

I have never questioned the quality of these products and hope to learn why Chauffe Coeur doesn't use the AOC designation if in fact they are AOC rhum from Martinique instead of the Appellation Rhum Controlle, a control body that seems to exist only on the labels of these rhums.
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Old 12-21-2007, 04:32 AM   #8
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Default Chauffe Coeur Rhum Vieux

Under the lamp this rhum exhibits a glorious brandy-like appearance, flawless clarity. Upon uncorking a honeyed/sherry aroma wafts up from my copita planting a smile on my kisser. Additional air contact stimulates other layers of aroma; fruitcake, cane and almond joy candy. Oh baby. The palate entry is grassy, rich and long; at midpalate the cocoa sensation is soon overtaken by honey and butter cream. The finish is bitter-sweet and opulent. A world-class rhum that I'd be happy to serve to anyone at anytime. Bravo for another distinguished spirit from the cellars of the brothers Martayrol.

Frankly Ed I'm bewildered, with all the back and forth, that you have yet to try Christine's outstanding line of rhums.
Or have you?
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Old 12-21-2007, 08:55 AM   #9
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I've tried two, I'd be quite surprised if Ed hasn't tried any of the product. The best point that Ed made was that the quality was NOT in question. I bought a bottle reasonably priced via BevMo quite a ways back.

Speaking of back and forth...I think we get the picture as far as your position on the product as well as your friendship with Christine. At the same time it would be nice if someone would address the simple question Ed posed. I'll be 100% honest with you. As a long time consumer, based on the way this is going, I'm not sure what to make of this discussion in terms of my commitment to additional bottles.

Imagine if you were trying to sell me a new car and I kept asking you why there was no estimated mileage information and you kept responding to my inquiry by reassuring me about the leather interior, the strength of the motor, the sound system and GPS that the vehicle came mounted with etc. After a period of time, I'd be forced to draw my own conclusion and assume that the Hummer you were trying to sell me must not have good mileage standards. Surely you can see that's where this discussion is going - or no?

In case it was lost in the shuffle here's the question quoted once again:
Quote:
Originally Posted by Edward Hamilton View Post
As a number of people have asked me, why do Chauffe Coeur rums claim the Appellation Rhum Controllee and not the AOC mark used by the rhum agricole distillers on Martinique. I have been unable to find anything about the Appellation Rhum Controllee.
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Old 12-21-2007, 10:53 AM   #10
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I can't imagine trying to sell you anything.
Let's wait and let Ed speak for himself.
Ok the quality is not in question but you will not purchase another bottle because it's label is misleading?
What did you think about the taste? Does it compare favorably to you to similar offerings from La Favorite and Neisson?
If the label is repaired would you recommend this rum to a friend?
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