“…As the story goes, the commanding officer of the first detachment was taking advantage of Newfoundland hospitality for the first time and was offered a drop of rum as an after dinner drink. Seeing his host toss back the liquor with nary a quiver, the unsuspecting American adhered to local custom and downed the drink in one gulp.
The look of shock and the glorious shades of color on the American’s face were overshadowed by the bloodcurdling howl made by the poor fellow as he managed to regain his breath. Sympathetic persons from miles around rushed to the house to assist the poor man in such obvious agony and of course to satisfy their curiosity as to what was going on. Among the first to arrive was a garrulous old American sergeant who pounded on the door and demanded “What the cripes was that ungodly screech?”
The taciturn Newf who had answered the door replied simply, “The screech? Tis the rum, me son.”….”
And that is the tale told by the Newfoundland and Labrador Liquor Corporation (NLC) on The Famous Newfoundland Screech website regarding their infamous Rum. Whether the story behind the rum is literal truth, or whether it is a finely fictionalized account of a real event is irrelevant now. The story, and the rum have entered folklore, and good marketing dictates that the rum hereafter be referred to as, Newfoundland Screech.
You may read my review here:
Review: Famous Newfoundland Screech