Blackheart Premium Spiced Rum

[silverfish]

Was wondering if anyone has any information on
Blackheart Premium Spiced Rum as seen at LiquorSnob?

As mentioned there, the BPSR website still isn't
working but I thought someone here might know
a thing or two.

Heaven Hill press release here.

[silverfish]

The website is now live - blackheartrum.com - but still no sign of
this in my area. Anyone spot it on the shelves yet?

By the way, this isn't Black Heart rum (New Zealand) but the new
spiced rum from Heaven Hill.

[Rum Runner Imports]

from what I've seen on the site...this looks stuff pretty gimmicky...

I'd be curious to know what you think once you find your bottle.

[JMac]

the bottle reminds me of one that I saw in a liqour store in the U.S. It was a spiced rum, 94 proof with a skull wearing a WW2 era US Air Force cap and sunglasses...

Wonder if this is going to be a new marketing trend....

[eas]

Last I heard, Black Heart (NZ) was leaving the UK market. This one is new to me as well.

[jrl915]

It's being imported/distilled/or distributed in my neck of the woods. Bardstown is in the heart of bourbon country, and Heaven Hill is apparently trying to diversify.