the bottle reminds me of one that I saw in a liqour store in the U.S. It was a spiced rum, 94 proof with a skull wearing a WW2 era US Air Force cap and sunglasses...
Wonder if this is going to be a new marketing trend....
It's being imported/distilled/or distributed in my neck of the woods. Bardstown is in the heart of bourbon country, and Heaven Hill is apparently trying to diversify.