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Old 12-07-2008, 08:13 PM   #10
the NOSE
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Join Date: Nov 2008
Location: Germany
Posts: 10

Originally Posted by Edward Hamilton View Post
I look for a distillery name on the bottle, but there are some premium private labels. Other than that you'll have to taste it and go from there. In my opinion, a premium spirit should have a well integrated flavor with the body following the initial taste and the finish should be continuous with the body. If the initial taste dominates the flavor profile I question the quality of the spirit.

I tend to consider the price last in determining whether or not a spirit is really a premium product or not. I tend not to buy bottles which have the word premium or super premium on the label, but that is just my preference.

Hello Ed,
good description what a premium rum (spirit) should be.
In my opinion, and i have to be careful what i say as a trader, the price and the marketing really doesn't play the role to make a premium rum. The customers, if they are educated!, taste the difference. And customers are very individual, so i find each day a other way to sell a "premium" rum. It depends what they expect: my knowledge and recomendation?, the marketing things? or their own taste?...
Meanwhile i have clients, they try some and find out, what they like. I am happy about that. Lucky me, their taste can really change. ;-)
But the advertising is hard and make a lot stupid products to "premium" stuff...
I wish, the rum producers could find a way to sell some of their fantasic products in a better way, not calling as a premium, super premium or something superdoopa thing. It is inflationär (sorry i didnt find the right english word for it, hope you understand it), only with the original character of the product.

Only the best ist good enough!

Last edited by the NOSE; 12-07-2008 at 08:15 PM.
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