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Old 06-08-2009, 09:26 PM   #10
Rum Runner
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Join Date: Apr 2007
Location: Vieques Island, Puerto Rico
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Originally Posted by forrest View Post
Bacardi acquired this rum when they acquired another spirits portfolio (i think it was 42 Below, but not positive).
You are most likely right forrest. It's hard to keep up with who is taking over who.

One interesting point is that Bacardi-Brown Foreman did a "soft launch" of this brand in the Uk in conjunction with the UK Rum Fest back in October '08. Here is the link.

You can see not only is the bottle different, the label states an aged rum bottled at 40% ABV.

What they are releasing in the USA is a totally different product under the same name. It's now a spiced rum bottled at 35% ABV.

Robert Burr was right in that Bacardi was to introduce a new spiced rum onto the USA market. We just did not know that it would not have the Bat on the label.
Waylaid in the West Indies
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