View Single Post
Old 07-15-2010, 10:07 PM   #7
Edward Hamilton
Edward Hamilton's Avatar
Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,796

Originally Posted by Joe Riley View Post
I could be completely wrong, but I see a lot more interest these days in spiced rum than in flavored rums (i.e., coconut, pineapple, orange, etc..) With the strong debut of The Kraken, and Brinley Gold "Shipwreck" Spiced Rum, and a few others (even Heaven Hill's "Blackheart"), this looks like the category for growth opportunity in rum. Either that, or everyone just wants a piece of Captain Morgan's market.
I think a lot of companies thought Captain Morgan owned the spiced rum market and were afraid to compete. Then Sailor Jerry made some waves, then changed their blend and now the seas are awash with spiced rums, some are better than others. My latest blog is about Spiced Rum.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
Edward Hamilton is offline   Reply With Quote