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Old 03-08-2011, 01:29 AM   #21
Richman
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Join Date: Jan 2011
Location: USA
Posts: 17
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I think simplicity of ingredients is a very important factor. The fewer and internationally available ingredients earns the drink points. A kind of mathematical elegance, it's purest form or essence you could say. I say gateway to rum world as complement. For many the rum & coke is a familiar and nostalgic starting point on the high seas of the drink world. The one they learned to sail on. Even though they may graduate and move on to larger more refined and complicated ships, they will always remember and keep their first ship. Occasionally trying out new (rums) maneuvers with their old seasoned ship.
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