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Old 03-26-2009, 03:55 PM   #10
RobertBurr
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Join Date: Apr 2007
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Today I received a bottle of Seagram's Smooth Brazilian Rum. It clearly leads with tones of a light bodied cachaзa, with the signature big flavor and a surprisingly smooth finish for a rum set to retail for $11.95. This product has incredible potential among the critical 24 to 37 demographic to break through with the exotic flavor of Brazil, at a very affordable price. They're calling it rum, which may be less confusing to some than cachaзa.

The name Seagram's is going to feel a lot more familiar to the American consumer than others on the market. I would not be surprised to see this white rum selling for $8.99 in the near future. I know of no cachaзa of any worth in that price range.
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