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Old 06-16-2013, 10:49 AM   #4
Edward Hamilton
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Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,796

I've noticed changes in 10 Cane from the first bottling through the transitions to the new square bottle and I expect there will be more changes to come.
Seems even with LVMH money behind a brand, you have to have a good product at a reasonable price to be accepted in the market.

At the time 10 Cane was introduced there was a lot of buzz about rum taking off and there was a rush to get a premium priced rum on the shelf. Seems no one accepted the simple fact that rum drinkers are looking for more than a fancy price tag on a sub-standard product.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
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